Online Marketing
Our team takes the time to understand your business and finds the most effective way to target your beer, wine or spirit consumers online. With the purchase of our monthly service, we will setup your online ad campaigns using your current distribution data or target market specifications, and establish a customized plan that will deliver results.
Beer, Wine and Spirit consumers are always searching online for what's new or where they can find the latest drink they just heard about. The task is simple - make sure your items are easy to find and accessible online. The challenge for most companies is knowing where to start.
Online advertising is an ongoing process of building, maintaining and analyzing ad campaigns at Google, Bing, and Facebook to achieve the best results possible. These platforms are highly complicated and constantly changing. We make it simple for you to start, and to manage your advertising in the online world. This means you can focus on what you do best - making and selling the beer, wine and spirits we all love to drink!
PHASE I: INITIAL ANALYSIS AND SETUP
Our analysis and setup process will get us from just understanding to actively advertising your product online. The platforms that enable ads at Google, Bing, Yahoo and Facebook need a custom setup specific to each beer, wine or spirit supplier before we flip the switch and start building your brand online. Our understanding of your specific business needs, current local advertising efforts, along with our BevAl industry analysis will give us a clear strategy to move forward with your online advertising plan. Whether you are a marketing veteran with well oiled campaigns or just starting out as a new online advertiser, we will work with you to develop a solid strategy to move forward.
PHASE II: ONGOING ACCOUNT MANAGEMENT
Once we are complete with Phase I, it is time launch the accounts and start marketing your business. Once active, ad management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. Over time a lot of change takes place, and your results depend on adapting to these changes. It is our job to recognize and react to both internal and external changes that will affect your investment and strategy. We will keep you informed of new opportunities, current events and always report results. Our relationship and results will grow to take full advantage of what these powerful platforms have to offer your beer, wine or spirit business.
